Flavored malt beverages sales grew 5.5% in 2021 to more than $3.1 billion, according to data from IRI, a Chicago-based market research firm. Still, partnering with an established brand in a beverage category that's still growing (albeit not as quickly) could help Boston Beer. Boston Beer Company, which produces Samuel Adams beer and is partnering with PepsiCo to make the spiked seltzer version of Mountain Dew, confirmed that Baja Blast will be the fourth flavor option when the alcoholic beverage is released in late February in a limited number of states. However, the company admitted in last week's earnings that growth in the hard seltzer category "fell well short of our and the industry's expectations" and dampened the company's overall performance. Mountain Dew's popular Baja Blast flavor will be among its upcoming options for its new alcoholic beverage line. The 100-calorie spiked seltzer is 5% alcohol by volume and will be "marketed to adults of legal age and merchandized consistently with other alcohol beverages."Įager fans of legal drinking age that can't wait for it to expand to their state can enter a contest to win a trip to Nashville, Tennessee, the birthplace of the soft drink, where they can try the spiked seltzer.īoston Beer also makes Truly Hard Seltzer, which was once a bright spot for the company. HARD MTN DEW is launching Tuesday at select retailers in. Prices of the drink also vary depending on state. (CNN) The highly anticipated arrival of boozy Mountain Dew is finally here, but not everyone will be able to get it at first. fl oz TRULY Hard Seltzer Punch Variety Pack, Spiked &.
is working to secure alcohol distribution permits in each US state. HARD MTN DEW alcoholic beverage All three drinks claim to have zero sugar. HARD MTN DEW will be sold in 24-ounce single-serve cans and a variety pack consisting of a dozen 12-ounce cans.įederal laws prevent it from a single nationwide launch as the new entity created by Boston Beer and Pepsi to distribute the drink, called Blue Cloud Distribution, Inc.
Boston Beer Company is partnering with PepsiCo to turn the soft drink into a caffeine-free alcoholic beverage, which comes in four flavors, including Baja Blast, watermelon and black cherry and original.
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